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How Font Foundry Is Crafting Global Typography with Precision and Purpose

In the realm of modern design, typography is more than just a functional element—it is a powerful tool that shapes brand identities, enhances user experiences, and communicates messages with clarity and style. TypeType, an international type design studio, stands at the forefront of this creative discipline, offering a diverse range of high-quality fonts that cater to various design needs. With over 75 font families in its collection, TypeType has become a trusted source for designers seeking expressive and versatile typefaces.

A Legacy of Excellence

Founded in 2013 by Ivan Gladkikh and Alexander Kudryavtsev in St. Petersburg, Russia, TypeType has grown into one of the largest type foundries globally. The studio’s journey began with a commitment to creating typefaces that blend contemporary design aesthetics with high functionality. Over the years, TypeType has expanded its operations internationally, establishing offices in the United States, Kazakhstan, and the United Arab Emirates, and collaborating with major global brands such as Uniqlo, CBSN, and Mattel.

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Diverse Font Collection

TypeType’s extensive font catalog includes a variety of styles, each meticulously crafted to meet the demands of modern design projects. From clean and modern sans serifs to elegant and expressive scripts, the foundry’s offerings cater to a wide array of design applications. Notable font families include TT Norms® Pro, TT Commons™ Pro, TT Fors, and TT Hoves Pro, each known for their versatility and aesthetic appeal.

Customization and Bespoke Services

Understanding that each project may require unique typographic solutions, TypeType offers customization services to tailor existing fonts or create entirely new typefaces from scratch. This bespoke approach ensures that clients receive fonts that align perfectly with their brand identity and design objectives. The studio’s expertise in font mastering, hinting, and Cyrillization further enhances the quality and adaptability of its typefaces across different platforms and languages.

Recognition and Impact

TypeType’s dedication to excellence has been recognized with prestigious international typography awards, underscoring the studio’s commitment to advancing the art and science of type design. Additionally, the foundry’s fonts are utilized by over 75,000 companies worldwide, demonstrating their widespread adoption and impact across various industries.

Educational Initiatives

Beyond its commercial endeavors, TypeType is also committed to educating and inspiring the design community. The studio regularly publishes articles, guides, and tutorials on typography, sharing insights into font selection, usage, and the nuances of type design. These resources serve as valuable tools for designers seeking to deepen their understanding of typography and its application in modern design.

Conclusion

TypeType Foundry exemplifies the fusion of creativity, functionality, and technical expertise in the field of typography. With a diverse portfolio of high-quality fonts, a commitment to customization, and a dedication to advancing the design community, typetype font foundry continues to shape the landscape of modern design. Whether you’re a designer seeking the perfect typeface for your project or a brand looking to establish a unique typographic identity, TypeType offers the tools and expertise to bring your vision to life.

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